Take-Two Interactive, the publisher behind the iconic Grand Theft Auto series, has been at the forefront of setting a new standard with a $70 price tag for AAA titles. As we look forward to the highly anticipated release of Grand Theft Auto 6, there's speculation that Take-Two might push the envelope even further with its pricing strategy.
While the basic version of GTA 6 is expected to remain around the $70 mark and not escalate to $80-$100, there are whispers of a deluxe edition that could be priced between $100 and $150, offering perks like early access. This strategy aims to cater to enthusiasts willing to pay a premium for enhanced experiences.
Tez2, a well-known insider, has shed light on Take-Two's evolving business model. Unlike previous titles where GTA Online and Red Dead Online were sold separately post-launch, GTA 6 will introduce a new approach. The online component will be available separately right from the start, while the story mode will be bundled into a "complete package" that includes both the online and offline experiences.
This shift raises questions about the pricing dynamics between the standalone online version and the story mode upgrade. If Take-Two decides to price the online version more affordably, it could attract a broader audience, including gamers who find the full $70 or $80 price tag prohibitive. These players could later opt to upgrade to the story mode, providing Take-Two with an additional revenue stream.
Moreover, this strategy could pave the way for a subscription-based model similar to Game Pass. By integrating GTA+ into their offerings, Take-Two could encourage ongoing engagement from players who might otherwise save up for a one-time upgrade. Continuous gameplay and subscription revenue could prove more lucrative for the company in the long run, solidifying Take-Two's position in the market.