Sony has donated $5 million to aid first responders, community recovery, and support programs for those impacted by the devastating wildfires currently sweeping across Southern California.
In a joint statement on X/Twitter, Sony Chairman and CEO Kenichiro Yoshida and President and COO Hiroki Totoki emphasized Los Angeles's significance as the home of Sony's entertainment business for over 35 years, pledging continued collaboration with local leaders to optimize the company's support for relief and recovery efforts.
The crisis, which began on January 7th, shows no signs of abating, with three major wildfires continuing to ravage the greater Los Angeles area. The BBC reports 24 fatalities and 23 missing persons in the two largest affected areas, with firefighters preparing for potentially worsening conditions as winds are forecast to intensify.
Sony's contribution is part of a broader corporate response to the crisis. Other significant donations, as reported by CNBC, include $15 million from Disney, $10 million each from Netflix and Comcast, $5 million from the NFL, $2.5 million from Walmart, and $1 million from Fox, among others.
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