EA's recent earnings call shed light on the future of Apex Legends, revealing a focus on improving the existing game rather than developing a sequel. Despite a recent dip in player engagement and missed revenue targets, EA believes the game's strong brand and market position justify this strategy.
Apex Legends, entering its 23rd season, faces challenges in maintaining player engagement. EA CEO Andrew Wilson acknowledged the need for "meaningful systematic innovation" to revitalize gameplay and meet revenue goals. While a potential "Apex Legends 2" might seem logical, Wilson stated that such sequels rarely match the success of their predecessors in the live-service game market.
Wilson highlighted the importance of Apex Legends' strong brand and core player base in the competitive free-to-play landscape. He emphasized that substantial, systematic changes are necessary to drive growth and re-engagement. EA plans to concentrate on player retention and consistent content updates, aiming for significant innovations in future seasons. The underperformance of Season 22's battle pass highlighted the need for these changes.
EA's strategy prioritizes continuous improvement of the current Apex Legends experience, ensuring ongoing support for the global player base with innovative content delivered seasonally. The company commits to safeguarding players' progress and investments, integrating future innovations without requiring players to abandon their existing accounts or progress. Future updates will explore new gameplay modes beyond the core mechanics.
EA is already implementing these changes, focusing on diverse gameplay modes to complement the existing core mechanics. The goal is to achieve growth and innovation simultaneously, without forcing players to choose between their existing progress and new content. Expect larger, more impactful seasonal updates moving forward.
