Nintendo Content Guidelines Threatens to Ban Creators Over Stricter Rules

Nintendo's recently updated Content Guidelines have significantly tightened restrictions on content creators, potentially leading to bans for violations. This stricter approach follows reported takedowns and aims to address inappropriate content.

Increased Enforcement of Nintendo's Content Guidelines

Nintendo's September 2nd update to its "Game Content Guidelines for Online Video & Image Sharing Platforms" empowers them to not only issue DMCA takedowns but also proactively remove content and restrict creators from sharing future Nintendo-related material. Previously, action was limited to content deemed "unlawful, infringing, or inappropriate." This expanded authority means creators risk permanent bans for violations.

Key Prohibited Content Additions:

The updated guidelines clarify prohibited content, adding:

• Content depicting actions that negatively impact multiplayer gameplay (e.g., intentional disruption).
• Graphic, explicit, harmful, or offensive content, including potentially insulting, obscene, or disturbing statements or actions.

These changes are likely a response to incidents like the takedown of a Splatoon 3 video by Liora Channel. This video, featuring interviews with female players discussing dating within the game, was deemed unacceptable by Nintendo. Liora Channel has since pledged to avoid sexually suggestive Nintendo-related content.

Context and Rationale:

The stricter guidelines reflect concerns about predatory behavior in online gaming, particularly affecting younger players. Instances of abuse and exploitation in platforms like Roblox highlight the need for proactive measures to protect children. Given the influence of content creators, Nintendo aims to prevent its games from being associated with harmful activities.