Flexion and EA's renewed partnership expands EA's mobile game library to alternative app stores, increasing accessibility beyond Google Play and the iOS App Store. This marks a significant shift in how major publishers view opportunities outside the Apple and Google ecosystems.
The rise of alternative app stores has been a prominent theme this year, especially since Apple's concessions in regions like the EU. Flexion, having previously brought Candy Crush Solitaire to these alternative markets, is now facilitating access to EA's extensive mobile game catalog.
This development significantly impacts gamers. Previously, the iOS App Store and Google Play were the dominant platforms for mobile game distribution. However, legal challenges prompting Apple and Google to adjust anti-competitive practices have paved the way for alternative app stores to flourish. Many of these new platforms offer substantial incentives to attract users.
The Epic Games Store, with its free game program, serves as a prime example. While the platforms utilized by Flexion and EA may not offer identical incentives, they are expected to exhibit greater policy flexibility than Apple and Google.
The long-term implications are substantial. EA's participation signifies a noteworthy trend. If a company of EA's size recognizes the viability of alternative app stores, it signals a positive outlook for smaller developers and publishers.
Currently, the specific titles slated for release on these alternative app stores remain undisclosed. However, potential candidates include popular games like Diablo Immortal and other Candy Crush franchise titles.
