Demi Lovato Fronts PlanetPlay's Sustainability Drive

Demi Lovato Headlines PlanetPlay's Make Green Tuesday Moves Initiative

Pop star and actress Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves (MGTM) campaign, bringing her star power to mobile gaming for a good cause. Lovato will appear in several popular mobile games, offering players Lovato-themed avatars. All proceeds from these in-game items will be donated to environmental projects.

PlanetPlay has a history of collaborating with celebrities to promote environmental awareness through gaming initiatives, previously featuring David Hasselhoff and J Balvin. This latest campaign promises to be even bigger, with Lovato's participation extending across a range of titles.

A Green Gaming Success?

PlanetPlay's approach to MGTM stands out. Unlike many celebrity-driven campaigns that are short-lived, MGTM's broad reach across multiple games and its consistent engagement suggest a potentially significant impact on environmental initiatives. The inclusion of popular titles like Subway Surfers, Peridot, Avakin Life, and Top Drives ensures wide player exposure.

This collaboration is a win-win-win: It benefits the environment, provides fans of Lovato with a unique gaming experience, and offers game developers a chance to participate in a meaningful cause.

For a list of top mobile games in 2024 (so far), check out our recommendations!