Call of Duty's latest Teenage Mutant Ninja Turtles crossover is sparking outrage among players due to its exorbitant cost. Unlocking all the themed items could set players back a staggering $90 in COD Points, prompting widespread calls for Activision to transition Black Ops 6 to a free-to-play model.
Activision recently revealed the Season 02 Reloaded content for Black Ops 6, including the TMNT crossover. Each of the four turtles boasts a premium bundle, likely priced at 2,400 COD Points ($19.99) each, totaling $80 for the complete set.
The community is up in arms, highlighting the crossover's lack of gameplay-altering content. Many argue that ignoring the costly cosmetics is easy, but the aggressive monetization tactics are drawing heavy criticism.
Black Ops 6's monetization strategy is already complex, including a base battle pass ($9.99), a premium BlackCell version ($29.99), and a continuous stream of store cosmetics. The TMNT crossover's premium pass adds another layer, pushing the total cost significantly higher. Players are expressing frustration at the expectation to purchase the game, battle pass, and now event passes.
Activision's aggressive monetization isn't new, but the introduction of premium event passes, following the Squid Game crossover, has intensified player backlash. The standardized monetization across the $70 Black Ops 6 and the free-to-play Warzone is a major point of contention. What's acceptable for Warzone isn't necessarily acceptable for a full-priced title.
The demand for Black Ops 6 Multiplayer to go free-to-play stems from the increasing resemblance to free-to-play titles like Fortnite and Warzone. However, Activision and Microsoft are unlikely to change course, given Black Ops 6's record-breaking success. Its massive launch and strong sales demonstrate its profitability, justifying the current monetization strategy.