Home News Demi Lovato Fronts PlanetPlay's Sustainability Drive

Demi Lovato Fronts PlanetPlay's Sustainability Drive

Author : Lucas Jan 18,2025

Demi Lovato Headlines PlanetPlay's Make Green Tuesday Moves Initiative

Pop star and actress Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves (MGTM) campaign, bringing her star power to mobile gaming for a good cause. Lovato will appear in several popular mobile games, offering players Lovato-themed avatars. All proceeds from these in-game items will be donated to environmental projects.

PlanetPlay has a history of collaborating with celebrities to promote environmental awareness through gaming initiatives, previously featuring David Hasselhoff and J Balvin. This latest campaign promises to be even bigger, with Lovato's participation extending across a range of titles.

A Green Gaming Success?

PlanetPlay's approach to MGTM stands out. Unlike many celebrity-driven campaigns that are short-lived, MGTM's broad reach across multiple games and its consistent engagement suggest a potentially significant impact on environmental initiatives. The inclusion of popular titles like Subway Surfers, Peridot, Avakin Life, and Top Drives ensures wide player exposure.

This collaboration is a win-win-win: It benefits the environment, provides fans of Lovato with a unique gaming experience, and offers game developers a chance to participate in a meaningful cause.

For a list of top mobile games in 2024 (so far), check out our recommendations!

Latest Articles More

Crystal of Atlan to Revolutionize MMORPG Combat on May 28

Crystal of Atlan, an action MMORPG from VI-Games, introduces a distinctive take on the genre with its emphasis on class-based build variety, fluid aerial combat, and synergistic skill chains that boost your combo meter. The game is free to download n
Dec 21,2025
Poipole & Stufful Featured in Pokémon TCG Pocket Event

Pokémon TCG Pocket Launches New Wonder Pick EventThe latest Wonder Pick event brings exciting promotional cards featuring Poipole and Stufful along with Ultra Necrozma-themed cosmetics.Legendary Meets LovableFollowing the Extradimensional Crisis expa
Dec 21,2025
Pokémon Go Boss Says Scopely Deal Safe

Following Scopely's acquisition of Pokémon Go developer Niantic, fans have expressed valid concernsCommon worries include potential data privacy issues and intrusive advertising implementationsA recent interview with product director Michael Steranka
Dec 20,2025
Pup Champs: Adorable Puppies Reach the Summit

Pup Champs is a football-themed puzzle game now available on mobile.Strategically guide your team through grid-based tactical challenges.Set up the perfect shot by dodging opponents and creating scoring opportunities.It’s universally agreed that pupp
Dec 20,2025
Amazon's Lord of the Rings MMO Canceled

Amazon's The Lord of the Rings MMO seems to have been canceled due to deep cuts within the company's gaming division.This week, Amazon confirmed it has stopped creating new content for its MMO, New World, as part of sweeping layoffs impacting 14,000
Dec 19,2025
Where Winds Meet's Second Closed Beta Opens Sign-Ups

Registration for the second closed beta test is open until May 15th.The closed beta begins on May 16th and supports multiple languages.The full game is scheduled for release later this year.Last year, we shared a glimpse of this open-world action RPG
Dec 19,2025