Coach and Roblox: A Stylish Collaboration
Luxury New York fashion house, Coach, is partnering with popular Roblox experiences, Fashion Famous 2 and Fashion Klossette, for their "Find Your Courage" campaign. Launching July 19th, this collaboration introduces exclusive virtual items and themed environments.
The partnership brings two distinct themed areas: Coach's Floral World and Summer World. Fashion Klossette players can explore a vibrant daisy-filled design space, while Fashion Famous 2 features a New York subway-inspired stage set amidst pink fields.
Players can acquire both free and purchasable Coach items within the games. Free items are available through gameplay, while select pieces from Coach's 2024 Spring Collection can be purchased using in-game currency. Participate in the usual fashion show competitions to showcase your stylish Coach looks.
High Fashion Meets Virtual Worlds
While a high-fashion brand collaborating with Roblox might seem unconventional, it's a strategic move. Roblox boasts a substantial player base, with a significant portion of Gen Z users reporting that their avatar's style influences their real-world fashion choices (according to Roblox's own data; 84% of Gen Z players). This collaboration highlights Roblox's growing importance as a promotional platform for diverse brands, from movies and games to high-end fashion.
If virtual fashion isn't your thing, explore our curated lists of the best and most anticipated mobile games of 2024 for alternative entertainment options.
