Hitman: World of Assassination Reaches 75 Million Players, a Monumental Milestone for IO Interactive
IO Interactive proudly announced that Hitman: World of Assassination has surpassed a remarkable 75 million players. This impressive figure encompasses players who utilized the free starter pack and those who experienced the game via Xbox Game Pass during its two-year tenure on the service. This achievement likely solidifies Hitman: World of Assassination as IO Interactive's most successful game to date.
It's important to note that World of Assassination isn't a single game, but a compilation of the latest Hitman trilogy. Following the release of Hitman 3, IO Interactive strategically bundled the three titles into one package, while maintaining the option for individual purchases. This combined trilogy relaunched on PC and consoles in January 2023 and expanded to the Meta Quest 3 in September 2024.
On January 10th, IO Interactive celebrated this "monumental" achievement on Twitter, highlighting the studio's robust current business position. While specific breakdown of player numbers across individual titles wasn't provided, Hitman 3 likely contributed significantly to the overall player count, given its strong sales performance in markets like the UK.
Xbox Game Pass and the Free Starter Pack: Key Drivers of Success
The significant player count is largely attributed to the game's two-year availability on Xbox Game Pass (ending January 2024) and the readily accessible free starter pack offered since the game's 2021 launch. Free demos for the first two trilogy entries further broadened the game's reach.
Hitman Franchise on Hiatus, New Projects Underway
While Hitman: World of Assassination continues to receive regular content updates (primarily Elusive Targets), IO Interactive is currently focusing on other projects. The studio is actively developing Project 007, a James Bond game in development since 2020, and Project Fantasy, a new IP announced in 2023 that explores a fantastical setting.
