Analyst Matthew Ball's controversial suggestion that a $100 price point for AAA games could revitalize the industry sparked a debate. To gauge player willingness, a survey was conducted. The results? Over a third of nearly 7,000 respondents indicated they'd pay $100 for a base edition of the upcoming Grand Theft Auto 6, despite Ubisoft's current practice of pushing expensive expanded editions.
Ball's assertion, which recently gained significant online traction, posited that a price increase to $100 could be a much-needed industry savior, with Rockstar and Take-Two ideally leading the charge.
Rockstar has confirmed updates for Grand Theft Auto V and Grand Theft Auto Online in 2025, bringing the PC version in line with the PS5 and Xbox Series X|S counterparts. While specifics remain undisclosed, the update likely encompasses more than just visual enhancements.
A potential expansion includes bringing the GTA+ subscription service, currently exclusive to PS5 and Xbox Series X|S, to PC players. Additionally, PC users might finally gain access to features absent from their version of Grand Theft Auto Online, such as Hao's special high-speed vehicle modifications. The arrival of extreme turbo-tuning on PC seems increasingly likely.